
PRIVACY POLICY
LUNADESIGNS.STUDIO PTY LTD
ACN 676 483 221
Last Updated: 2 October 2026
1. ABOUT THIS PRIVACY POLICY
LUNADESIGNS.STUDIO PTY LTD ACN 676 483 221 (“Luna Designs Studio”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you interact with us, our websites, brands, products, programs and services.
This Privacy Policy applies across the businesses, brands and services owned and operated by LUNADESIGNS.STUDIO PTY LTD, including:
Luna Designs Studio;
Wedding Vendor Academy;
Weddings with Shelby; and
any other product, program, event, service or brand operated by LUNADESIGNS.STUDIO PTY LTD from time to time.
This Privacy Policy is intended to reflect applicable Australian privacy requirements where they apply to us, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”).
2. PERSONAL INFORMATION WE MAY COLLECT
The personal information we collect depends on how you interact with us and the products or services you use.
We may collect the following types of information.
Identity and Contact Information
This may include:
your name;
business name;
email address;
telephone number;
postal or business address;
social media usernames or profiles; and
other contact information you provide.
Business Information
Where you participate in our business coaching, education, consulting or Wedding Vendor Academy services, we may collect information concerning your business, including:
ABN;
business structure;
business goals;
products and services;
pricing;
revenue and financial performance information voluntarily disclosed to us;
enquiries and bookings;
sales and conversion information;
marketing strategies;
advertising information;
social media performance;
website and funnel performance;
client journey information;
business challenges;
team information; and
other information you voluntarily provide for coaching, strategy, education, feedback or support.
Enquiry and Customer Information
We may collect information you provide when you:
submit an enquiry;
complete a contact form;
download a resource;
join our mailing list;
apply for a program;
book a call;
purchase a product or service;
enter into an agreement with us;
respond to a survey;
communicate with our team; or
participate in one of our programs or services.
Wedding, Event and Project Information
Where you engage our wedding, videography, content creation, commercial or event services, we may collect information including:
wedding or event dates;
venue information;
timelines;
supplier information;
information concerning members of your wedding party or event;
photographs;
video;
audio;
correspondence;
creative preferences; and
other information reasonably required to provide the agreed services.
Payment and Transaction Information
We may collect information relating to:
purchases;
invoices;
payment status;
transaction history;
selected payment plans;
billing information; and
other transaction information.
Payments may be processed through third-party payment providers such as Stripe.
Where payment information is entered directly into a third-party payment processor, we generally do not receive or store complete payment card details ourselves.
Communications
We may collect and retain communications with you, including:
emails;
SMS messages;
social media direct messages;
ManyChat communications;
Slack messages;
support requests;
coaching questions;
call notes;
enquiry information; and
other communications with us or our team.
Audio, Video and Images
Where relevant to our services, we may collect:
photographs;
video footage;
audio;
voice recordings;
Zoom recordings;
coaching-call recordings;
wedding and event footage; and
other audiovisual material.
Wedding Vendor Academy group calls and other online sessions may be recorded where participants have been informed that recording occurs.
Website and Technical Information
When you use our websites, landing pages or online services, we may automatically collect technical and usage information including:
IP address;
browser type;
device type;
operating system;
pages visited;
referring website;
approximate location derived from technical information;
website interactions;
advertising interactions;
cookie or similar identifiers;
session information; and
analytics information.
3. SENSITIVE INFORMATION
We do not generally seek to collect sensitive information unless it is reasonably necessary for our activities or you voluntarily provide it in circumstances where collection is permitted.
During coaching, communications, weddings, events or other services, individuals may voluntarily disclose personal or sensitive information.
We ask that you do not provide sensitive information unless it is reasonably necessary for the relevant service or interaction.
Where Australian privacy law requires consent before sensitive information is collected, we will seek the required consent.
4. INFORMATION ABOUT OTHER PEOPLE
You may sometimes provide us with personal information relating to another person.
This may include information about:
clients or customers;
wedding guests;
wedding party members;
employees;
contractors;
suppliers;
business partners; or
other third parties.
If you provide us with personal information about another person, you are responsible for ensuring that you are authorised to provide that information where required.
Wedding Vendor Academy Members should avoid unnecessarily sharing identifying or sensitive information about their clients when submitting screenshots, communications, contracts, enquiries or other material for coaching, Content Review or support.
Where possible, we encourage Members to remove or obscure unnecessary names, contact details and other identifying information before sharing client materials within group coaching environments.
5. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information directly from you when you:
visit one of our websites;
complete a form;
submit an enquiry;
communicate with us;
book a call;
purchase a product or service;
complete checkout;
enter into an agreement with us;
participate in Wedding Vendor Academy;
participate in coaching;
use Slack;
attend a Zoom call;
interact with us through social media;
communicate through ManyChat;
join an email or SMS list;
attend an event;
engage us for a wedding or commercial project;
submit content or information for feedback; or
otherwise provide information to us.
We may also collect personal information through our technology platforms, service providers and business systems where appropriate.
In some circumstances, information may be provided by another person, such as a wedding couple, business representative, employee, supplier or event organiser.
6. WHY WE COLLECT AND USE PERSONAL INFORMATION
We may collect, hold, use and disclose personal information for purposes including:
providing our products, programs and services;
responding to enquiries;
processing applications;
managing bookings;
administering Wedding Vendor Academy;
providing coaching and feedback;
delivering online training;
operating our communities;
communicating with customers and Members;
processing payments;
issuing invoices and receipts;
administering payment plans;
managing contracts;
providing customer support;
creating and delivering wedding, event and commercial content;
managing projects;
personalising and improving our services;
maintaining business and accounting records;
fraud prevention and security;
managing complaints and disputes;
exercising or enforcing contractual and legal rights;
complying with legal obligations;
conducting analytics;
understanding website usage;
measuring advertising performance;
marketing our products and services;
delivering relevant advertising and retargeting where permitted;
delivering requested resources;
operating automated communications;
maintaining our CRM;
internal administration;
business planning; and
other purposes reasonably related to the reason the information was collected.
7. WEDDING VENDOR ACADEMY
Wedding Vendor Academy (“WVA”) is a group business coaching and education environment operated by LUNADESIGNS.STUDIO PTY LTD.
Members may voluntarily share business information during coaching, Slack discussions, Content Review, Zoom calls and other Academy activities.
This may include commercially sensitive information concerning:
revenue;
profit;
pricing;
enquiries;
bookings;
sales;
clients;
marketing;
advertising;
business performance;
business challenges;
client communications; and
business strategy.
We will treat information provided privately to us for coaching or support with reasonable confidentiality.
Members should understand that information they voluntarily share within a group environment may be visible or audible to other authorised WVA Members.
WVA Members are separately required under the Wedding Vendor Academy Terms & Conditions to respect the confidentiality of other Members.
WVA calls may be recorded and made available to authorised current Members.
Where a session is recorded, a participant's name, image, voice, questions, comments and voluntarily disclosed business information may be captured in the recording.
8. CRM, AUTOMATION AND ONLINE LEARNING
We use GoHighLevel (“GHL”) for various business functions.
These may include:
customer relationship management;
forms;
landing pages;
email communications;
SMS communications;
workflow automation;
enquiry and sales management;
customer records;
Wedding Vendor Academy training and course access;
online learning;
booking and scheduling; and
other business administration.
Information you provide to us may therefore be stored or processed through GHL where reasonably necessary to provide our services and operate our business.
9. ARTIFICIAL INTELLIGENCE AND AUTOMATED TOOLS
We may use artificial intelligence, automation and other software tools to assist with our business operations.
These tools may assist with activities such as:
drafting and editing;
summarising information;
transcription;
organising information;
content production;
video or audio processing;
workflow automation;
CRM administration;
customer communications;
marketing;
data analysis; and
administrative support.
Where personal information is processed using an AI or automated tool, we aim to limit the information provided to what is reasonably necessary for the relevant purpose and use appropriate tools and settings having regard to the nature of the information.
We do not intentionally use AI tools as a substitute for professional judgment where human consideration is reasonably required.
Where applicable privacy law imposes additional transparency or other requirements concerning automated decision-making, we will take reasonable steps to comply with those requirements.
10. MARKETING COMMUNICATIONS
Where permitted by law, we may use your contact information to communicate with you about:
products;
services;
programs;
events;
offers;
educational resources;
Wedding Vendor Academy;
Weddings with Shelby;
Luna Designs Studio; and
other relevant products or services operated by us.
You can unsubscribe from marketing emails using the unsubscribe option included in the communication.
Where applicable, you may opt out of SMS marketing using the instructions provided in the relevant message.
We will honour valid requests to stop receiving marketing communications.
Opting out of marketing does not prevent us from sending communications reasonably necessary to:
provide a purchased product or service;
administer your account;
process or communicate about payments;
fulfil a contract;
provide important service information; or
communicate with you about an existing contractual relationship.
11. COOKIES, META PIXEL, ANALYTICS AND TRACKING
Our websites and landing pages may use cookies, pixels and similar technologies.
These technologies may help us:
operate our websites;
understand website traffic;
remember preferences;
measure website performance;
understand how visitors interact with our content;
measure advertising campaigns;
improve our marketing;
create advertising audiences;
understand conversions; and
show relevant advertising.
We may use services and technologies including:
Google Analytics;
Meta Pixel;
Meta advertising tools;
GoHighLevel tracking and analytics; and
other advertising or analytics technologies.
Depending on their configuration, these technologies may collect or disclose information including:
IP addresses;
device or browser information;
pages viewed;
website interactions;
session information;
referring URLs;
advertising interactions; and
other technical or usage information.
Where available, our website may provide cookie or privacy controls allowing you to manage non-essential advertising and analytics technologies.
You may also manage certain technologies through your browser settings and privacy or advertising controls offered by the relevant third-party platforms.
Disabling certain technologies may affect website functionality.
We take reasonable steps to configure tracking technologies appropriately having regard to the information being collected and the purpose for which they are used.
12. SOCIAL MEDIA AND MANYCHAT
When you interact with us through Instagram, Facebook or other social media platforms, the relevant platform may separately collect and process your information under its own privacy practices.
We may use ManyChat or similar technology to automate or assist with:
social media conversations;
responding to keyword comments;
delivering requested resources;
lead generation;
customer communications; and
marketing.
For example, when you comment on a particular keyword on a social media post, an automated system may send you a direct message or requested resource.
Information generated through those interactions may be stored within our CRM or other relevant service platforms where reasonably necessary.
13. PAYMENTS AND STRIPE
We may use Stripe or other payment providers to process payments.
Payment providers may collect information necessary to process transactions, including payment and billing information.
Payment information processed directly by those providers is subject to their own privacy and security practices.
We may receive information including:
customer name;
contact information;
transaction amount;
payment status;
payment method type;
transaction identifier; and
other information reasonably necessary to administer the transaction.
We generally do not receive or store complete card details where those details are submitted directly to the payment provider.
14. OUR TEAM, CONTRACTORS AND OTHER PEOPLE WHO MAY HAVE ACCESS
Personal information may be accessed where reasonably necessary by:
directors of LUNADESIGNS.STUDIO PTY LTD;
employees;
contractors;
virtual assistants;
team members who may be located within or outside Australia;
administrative support;
WVA coaches and facilitators;
authorised WVA team members;
professional advisers; and
service providers who assist us in operating our business.
Our team members, contractors and virtual assistants may assist with functions including:
administration;
customer support;
CRM management;
communications;
marketing;
content;
systems;
program administration;
project management; and
other business operations.
Access to personal information is intended to be limited, where reasonably practicable, to information required for the person's role or the services they provide.
We take reasonable steps to ensure that team members and contractors who access personal information understand their confidentiality, privacy and data-security responsibilities.
Guest experts within WVA do not automatically receive unrestricted access to Member information merely because they participate as a guest expert.
15. THIRD-PARTY SERVICE PROVIDERS
We use third-party technology and service providers to operate our business.
Depending on our services and technology at the relevant time, these may include providers of:
payment processing;
CRM systems;
website hosting;
email;
SMS;
cloud storage;
online learning;
community platforms;
video conferencing;
analytics;
advertising;
social media;
automation;
artificial intelligence;
transcription;
accounting;
file transfer;
video and media processing; and
other business technology.
These providers may process personal information on our behalf or independently in accordance with their own applicable terms, privacy policies and legal obligations.
We take reasonable steps when selecting and using service providers having regard to the nature of the information and services involved.
16. OVERSEAS ACCESS, PROCESSING AND DISCLOSURE
Some of our employees, contractors, virtual assistants, technology providers and other service providers may be located outside Australia or may access, store or process information using systems or infrastructure located outside Australia.
As a result, personal information may be accessed, processed, stored or disclosed outside Australia where reasonably necessary for us to operate our business and provide our products, programs and services.
The locations involved may vary depending on the team members, contractors, technology providers, cloud infrastructure and other service providers we use from time to time.
We take reasonable steps to limit overseas access to information reasonably required for the relevant role or service and to use appropriate confidentiality, access-control and security measures.
Where Australian privacy law imposes requirements in relation to an overseas disclosure of personal information, we will take reasonable steps to comply with those requirements.
17. WE DO NOT SELL PERSONAL INFORMATION
We do not sell our customer, client, Member or lead databases to third parties.
We may disclose or make information available to team members, contractors, service providers, technology providers, advertising platforms and other recipients where reasonably necessary for the purposes described in this Privacy Policy or otherwise permitted or required by law.
Use of third-party advertising, analytics or technology platforms does not mean that we sell our customer database to those providers.
18. SECURITY
We take reasonable steps appropriate to our business to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
These measures may include:
password-protected systems;
controlled account access;
reputable cloud and technology providers;
access restrictions;
device security;
secure payment processors;
limiting access to people who reasonably require the information; and
confidentiality obligations for relevant team members and contractors.
No method of electronic storage, internet transmission or technology system is completely secure.
While we take reasonable precautions, we cannot guarantee absolute security.
19. DATA BREACHES
If we become aware of a suspected data breach involving personal information, we will take reasonable steps to investigate, contain and respond to the incident.
Where the Notifiable Data Breaches scheme or another applicable law requires notification, we will take the steps required by that law.
This may include notifying affected individuals and/or the Office of the Australian Information Commissioner (“OAIC”) where required.
20. RETENTION OF PERSONAL INFORMATION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, contractual, accounting, dispute-resolution and legal requirements.
Different categories of information may be retained for different periods.
For example, we may retain:
transaction and accounting records where required for taxation or accounting purposes;
contractual records while relevant to legal rights or obligations;
customer and CRM records while reasonably required to manage our relationship;
project information while reasonably required to deliver and administer services;
coaching or Program records where reasonably necessary to administer the Program;
communications where reasonably necessary for business records or dispute resolution; and
marketing information until you unsubscribe or the information is no longer reasonably required.
Where personal information is no longer reasonably required and we are not legally required to retain it, we may take reasonable steps to delete, destroy or de-identify it.
Backups and third-party systems may retain information for additional periods according to their normal backup and deletion processes.
21. ACCESSING YOUR PERSONAL INFORMATION
Where applicable, you may request access to personal information we hold about you.
We may need to verify your identity before providing access.
In some circumstances, applicable law may permit or require us to refuse access to some information.
Where required by law, if we refuse an access request we will provide reasons for that refusal and information about available complaint mechanisms.
22. CORRECTING YOUR PERSONAL INFORMATION
If you believe personal information we hold about you is inaccurate, incomplete, out of date, irrelevant or misleading, you may ask us to correct it.
We will take reasonable steps to consider and respond to correction requests where required.
You can help us maintain accurate information by notifying us when your contact information or other relevant details change.
23. DELETION REQUESTS
You may ask us to delete personal information we hold about you.
Whether information can be deleted will depend on the circumstances and our applicable legal obligations.
We may need to retain certain information where reasonably necessary or required for:
legal obligations;
taxation and accounting;
contractual records;
payment records;
fraud prevention;
dispute resolution;
legal claims; or
other legitimate purposes permitted by law.
Where we cannot delete particular information, we may explain why where appropriate.
24. ANONYMITY AND PSEUDONYMS
Where practicable and where required by applicable Australian privacy law, individuals may interact with us anonymously or using a pseudonym.
However, there are circumstances where this will not be practicable.
For example, we generally require identifying information to:
enter into a contract;
process a payment;
provide personalised services;
enrol a Member in Wedding Vendor Academy;
deliver wedding services;
administer a customer account; or
provide access to purchased products and services.
25. TESTIMONIALS, RESULTS AND CASE STUDIES
We may share customer or Member outcomes in an anonymous or appropriately de-identified manner.
Where we wish to use identifiable private information, such as a person's private message, name, image or identifiable private business information as a testimonial or case study, we will obtain permission unless another lawful basis applies.
Permission may be provided electronically, including by email, message or other written electronic communication.
We will not knowingly misrepresent a customer's or Member's results.
26. THIRD-PARTY LINKS AND WEBSITES
Our websites, communications, programs and resources may contain links to third-party websites, applications or platforms.
Those third parties operate under their own privacy practices.
We encourage you to review the privacy information provided by third-party services where appropriate.
27. PRIVACY COMPLAINTS
If you have a question or complaint about how we have handled your personal information, please contact us using the details below.
Please provide sufficient information for us to understand and investigate your concern.
We will endeavour to acknowledge and investigate privacy complaints within a reasonable period.
Where the Australian Privacy Principles apply, we will aim to respond to a privacy complaint within 30 days where reasonably practicable.
If you are not satisfied with our response and the Privacy Act applies to the matter, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).
Information about privacy rights and complaints is available at oaic.gov.au.
28. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
changes to our businesses or brands;
changes to our technology;
changes to our team or service providers;
new products, programs or services;
changes to our information-handling practices; or
changes to applicable law.
The current version will be published on our website with the date it was last updated.
We encourage you to review this Privacy Policy periodically.
29. CONTACT US
For privacy questions, requests to access or correct personal information, deletion requests or privacy complaints, please contact:
LUNADESIGNS.STUDIO PTY LTD
ACN 676 483 221
Western Australia, Australia
Email: [email protected]
Where appropriate, please include “Privacy Request” in the subject line so we can identify your request.
© 2026 LUNADESIGNS.STUDIO PTY LTD. All Rights Reserved.